REHAUS
Did you know?
People who embark on house renovations struggle with making decisions because they lack prior knowledge on how to achieve aesthetic cohesion and efficiency on space functionality
Problem Statement
How hard a home renovation can be?
It is a time consuming & expensive process to renovate a home for amateur home renovators. They can find themselves getting distracted & choosing the wrong decisions that will cost them even more money.
Competitive Analysis
The competitive analysis helped me gain insights into the important features and identify gaps in the market that I can address and improve upon. As a result, there were three types of platforms:
Inspiration & Idea Organization
Targets professional designers
Comes close to the goal but still lacks some features
Features to implement
What is the market gap?
ONBOARDING QUESTIONS
to have personalized solutions for the user
AI&ROOM SCAN FEATURES
for time efficiency & visualization
COLLABORATION
with brands & designers to create a rich platform
DAYLIGHT & HOUSE
ANALYSIS
Ideate
Persona | Kelsey
SCENARIO
She just bought an old house hoping to renovate. She daydreams about her future home, looks at pictures on Pinterest, and follows house flippers' blogs. She measures the rooms & starts designing. However, after her purchases didn't match with her dreams, the financial and emotional stress of house flipping has left her feeling burnt out, and she contemplates giving up.
If Kelsey were to discover Rehaus to design before her complications, she would decrease her possibility to make mistakes during renovation, and here's how:
#1 How Might We
Help Kelsey Understand Her Needs?
When Kelsey opens the app, she answers onboarding questions about herself and her house. I conducted two iterations of the onboarding flow, taking into account the engagement, language, and details of the questions.
#2 How Might We
Create a Flexible & Engaging Work Space?
Site Map
Site Map helped me organize the app's needs in detail. Initially, I considered adding an onboarding question at the beginning, but I want to emphasize that each house and project is unique. This means that the style of each house can vary. The diverse range of projects also enables professionals to create all their design concept platforms in one place, while also helping their clients to receive discounts.
Wireframe
Next, I created a wireframe to visualize the information architecture. These helped me imagine a scenario where Kelsey is creating her moodboard. In this scenario,
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She can drag pictures from the side panel to the moodboard.
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She can also rely on AI for any important design changes.
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She will always be informed about her budget and interior style.
To find the best final product, I created multiple iterations and conducted user testing in between.
Iteration I
In the first iteration, I drew inspiration from my wireframe. The User feedback I received from users highlighted several issues, including a lack of order in the overall screen layout, wasted space due to poor information architecture, and confusion caused by inconsistent button styles and hierarchy.
A&B Testing
I created two different iterations after my initial attempt to create an A&B testing.I developed two MVPs with distinct UIs and functionalities.
Prototype A
The first UI, similar to Miro, offers a flexible board for free exploration of information and design options. A side panel allows users to explore products, inspiration pictures, and a learn tab for interactive designing.
The user did not like the lack of hierarchy with the side panel and the UI of the first iteration. However, they enjoyed the simplicity of the prototype.
Prototype B
The second iteration, has a more structured layout. I divided all the design steps into four panels, allowing users to view them together or individually.
The user criticized prototype B in terms of UI and complexity, but they liked the layout structures and hierarchy.
Final MVP
This design exploration & user testing helped me achieve my MVP by reorganizing the information architecture based on functionality and efficiency.
#3 How Might We
Make Kelsey More Aware With Decision-Making & Budget?
Inspire & Track MVP
#4 How Might We
Help Kelsey Design Efficiently?
Teach & AI MVPs
Learnings
Focus on small details
When working on a project with a lot of details and limited time, it is easy to overlook small details that can greatly enhance the user experience. This is especially true when creating onboarding questions. I have come to realize the importance of crafting thoughtful initial questions and carefully considering the order in which they are presented to keep users engaged with my platform.
Next Steps
Business Satisfaction
If I had more time, I would prioritize business satisfaction by providing additional screens that demonstrate the mutual benefits for both users and brands on the platform. For instance, users can receive discounts when they purchase more items from brands. By focusing on the E-commerce aspect of the platform, my main goal is to enhance the user interface and ensure profitability through collaborations with brands.
