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E-Commerce Case Study
SECOND POINT
LOGIN_SIGNUP
PAYMENT SUCCESS
SECOND POINT
1/15
Mindy App
Shopping Experience without Dark UX Patterns by increasing user awareness
Solo Project @ UI/UX Course
Timeline | August - October 2023
Form Factors | End-to-End Mobile App
Deliverables
UX Research
Conducted Surveys & User Interviews
Sketching & Wireframing
UI Design & Prototyping
User Testing
Outcome | 80% user satisfactory rate for the budget tracking and the convenience of selling items. Room for improvement needed for categorizing wishlist items.
What's the problem?
The fashion industry, amplified by internet trends and manipulative UX patterns, encourages overconsumption, leading to waste and debt as people wear only a fraction of their clothes.
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