MINDY
Problem Statement
Don't we all love shopping?
In the world of online shopping and the abundance of fashion items available, it can be overwhelming to find the right items and avoid purchasing unnecessary ones. Fast fashion retailers primarily target consumers aged 18 to 24, who are attracted by cheap prices and trendy styles.
Did you know?
In the United States, women are directly or indirectly responsible for up to $14.0 trillion or 80% of consumer spending. A study by Earth.Org, found that the average person only wears 20% of their clothes 80% of the time.
Consquences
Fast fashion companies contribute more to pollution than international aviation and shipping combined and consume around 93 Billion Metres of Water each year. Producing one shirt and one pair of jeans consumes 15,000 gallons of water. This amount is equivalent to the volume of water we drink over a 13-year span.
It is important to assist these consumers in understanding their fashion sense without being only attracted to trendy styles. Additionally, we should encourage them to purchase more sustainable materials for the sake of humanity and their health.
Affected by
Percentage
What I found?
Most of the people I have talked to have a tendency for online shopping experience & aren't aware how much clothes they own. They prefer cheapness & quantity over quality, but realized they have too many clothes they collected over the last couple of years.
User Research
How do we actually behave when shopping?
I first surveyed twenty-one individuals & interview
four women who have history with online shopping.
Empathy Map
After my initial user research, I created an empathy map designated for my target audience. With the map, I gain a deeper insight into customer needs & desires.
Competitive Analysis
What are others doing?
In order to gain a comprehensive understanding of how Mindy can effectively set itself apart from other applications in the market, I conducted a detailed and thorough analysis of its various features, functionalities, and capabilities.
Ideate
Mindy's Goals
Business Goals
Increase profit for sustainable brands & small fashion businesses.
Advertise products that are made with 100% natural fabrics.
User Goals
To choose & sell mindfully when shopping & influenced by sustainable fashion brands.
Help out user creating the timeless closet.
Site Map
What will be the user flow?
Sketches
Wireframes
I created four important scenarios to visualize User Experience: Onboarding, Advanced Search, Log in an item & Edit Profile.
Learn in depth about the user.
Save an item in wishlist or closet.
Edit personal info & see shopping analysis.
Learn in depth about the user.
Design Exploration
After hours of critiques & user testing, I reiterated my screens with more minimal & earthy UI & reorganize the information architecture.
Design System
After hours of critiques & user testing, I reiterated my screens with more minimal & earthy UI & reorganize the information architecture.
Final Design
What can you do with Mindy?
Learnings
User Testing saves time
The more I ask for suggestions to improve my design, the more ideas pop up and provide me with opportunities to make significant changes. By embracing this iterative process of feedback and exploration, I am able to continuously refine and enhance my design.
Next Steps
What can I do if I had more time?
Brands
I would like to conduct more user tests to gain a deeper understanding of how users interact with the wishlist feature. This valuable feedback would allow me to make necessary improvements and enhancements to this key functionality.
Cater Wide Range of Users
I would create screens specifically tailored for iPad and PC users. This would provide more variety in terms of platform usage and allow users to access the platform from different devices.
